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the olive
women-only hotel
role: art director, strategist, market researcher.
concept
the Olive is a women-only hotel offering comfort, security, and connection for solo travelers. With a membership option, guests gain access to curated networking events, wellness programs, and community-driven experiences. Thoughtfully designed spaces, including a pool, Pilates studio, salon, and tea room, create a tranquil escape where women can relax, recharge, and connect in a supportive environment.
insights
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women make up a large share of the travel industry, yet many still face safety concerns in mixed-gender stays.
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a 2023 report shows 85% prioritize safety and 64% would pay more for women-friendly spaces. Solo female travel has grown 42% in five years, driven by a desire for independence and community.
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this presents a key opportunity for the hospitality industry to create secure, empowering, and women-focused experiences.
security
the Olive Hotel Ring is a high-tech security key designed for seamless access to rooms and hotel facilities. This ring offers enhanced security by being uniquely paired with the guest's profile on The Olive App, ensuring only authorized access.
locations
Brussels, Belgium
Mexico City, Mexico
Casablanca, Morocco
Delhi, India
Detroit, United States
pre-launch
pinterest ads
launch
ooh
post launch
merch
merch
photos
made in collaboration with
tithi pathel
riley ferris
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