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for every moment
golden goose
concept
golden goose shoes are designed to accompany you through life’s most cherished moments, embodying the emotional journey of love that transcends occasions. In this first video, we capture the intimate preparation of a bride in an aesthetic, softly lit room. As her dress awaits, delicately hung, her eyes fall on a pair of Golden Goose shoes, gifted by her mother with a heartfelt note. These shoes, a symbol of both style and sentiment, remind her that love is in every detail, just as Golden Goose is with you every step of the way, for every moment.
role
strategist, art director.
instagram reel ad (15 sec video)
the main video will be posted as an Instagram Reel since it is where the brand has more followers and engagement.

instagram stories (8 sec video)
the two 8 sec videos will be posted as Instagram Stories to engage and spark curiosity on the audience.


tiktok (10 sec video)
the 10 sec video will be posted on TikTok, the second channel where the brand has more engagement and where it can reach more audience.

caption
every step on your big day matters 💍✨ Shop the Golden Goose collection and step into forever. #fyp #ForEveryMoment
pinterest & the knot ad (6 sec video)
the 6 sec video will be paced as an ad on The Knot, a website dedicated to offer All-In-One wedding planning with easy to use tools, guides, & inspo and also on Pinterest as an ad. This is going to drive more people to the website and elevate the campaign engagement

caption
every step on your big day matters 💍✨ Shop the Golden Goose collection and step into forever. #fyp #ForEveryMoment
made in collaboration with:
matias gomez
paula carrillo
kai garner
kate nations
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