top of page
Screenshot 2024-12-22 at 8.19.52 PM.png

it’s an everyday, everywhere thing.

duolingo

concept

we suggest a feature where Duolingo characters make personalized calls to users who are about to lose their streak. Each character, powered by AI, will deliver funny, personality-driven reminders. Users can choose to do their lesson right away through the call or later on the app.

if a user declines the call, they’ll get a personalized text reminder from the character. Users will also be able to call these characters anytime for live help with translations or language practice.

this feature adds a fun, interactive way to keep users motivated and engaged in their learning.

role
art director, strategist

process book

key message

learning another language can easily fit into your daily routine.

case study video

bottom of page