top of page
après spritz
moncler x moët chandon
role: art director
the campaign
the Moët & Chandon x Moncler collaboration reimagines après-ski, blending luxury fashion with refined indulgence to create a unique fusion of adventure, style, and social prestige. This campaign elevates après-ski from a tradition to a global celebration, connecting Moncler’s alpine elegance with Moët & Chandon’s iconic champagne.
pre-launch
the pre-launch phase of the campaign builds anticipation through airport guerrilla ads that tease a journey of luxury and celebration. Influencers, media, and guests receive personalized PR boxes containing a mini Moët bottle in a puffer sleeve, a postcard invitation, and a digital camera, inviting them to capture their own adventure into the Moët x Moncler world.
launch
the Moët & Chandon x Moncler launch unfolds at The Little Nell in Aspen, blending alpine luxury with champagne elegance under the theme “Après-Ski Meets Indulgence.” Guests like Alix Earle, Livia Nunez, and Jake Shane enjoy Moët spritzes in quilted glassware, caviar pairings, cozy lounges, and an exclusive Keinemusik performance. The atmosphere, rich in white, gold, and deep blue tones, captures both brands’ craftsmanship and allure, while OOH and digital activations extend the celebration worldwide.
post-launch
after the launch, the Moncler x Moët & Chandon Tour travels to Aspen, Teton Village, Park City, and Big Sky, bringing the alpine celebration to life through immersive pop-ups. Each stop features exclusive ski gear from the collaboration, including helmets, gloves, and skis, alongside Moët spritz tastings and cozy après-ski lounges. To extend the experience digitally, a TikTok video series that blends luxury and adventure will be released.
made in collaboration with:
paula carrillo
stefania cofiño
anika cofiño
bottom of page