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styled by nature
loewe
role: creative director, strategist.
concept
we developed an advertising campaign, including a 60-second brand film, social content, and strategy for LOEWE to raise brand awareness and highlight how its designs draw inspiration from nature. Targeting adventure-loving trendsetters in their mid-30s, the campaign follows a gardener who discovers LOEWE accessories, transforming from introspection to empowered confidence, showcasing how each piece inspires self-expression and personal growth.
pre-launch
the pre-launch phase built anticipation through teaser videos on Instagram Reels and TikTok, offering quick glimpses of nature, craftsmanship, and transformation. Complementary teaser photos on Instagram Stories hinted at the film’s tone and narrative, sparking curiosity and setting the stage for the campaign’s full reveal.
launch
the launch phase revealed the full 60-second film on YouTube, supported by campaign imagery on LOEWE’s website and Instagram. Billboards and bus stop ads in Paris, Madrid, Barcelona, and London brought the nature-inspired story to life on a global scale.
post-launch
the post-launch phase deepened engagement through behind-the-scenes TikToks and serialized clips on Instagram Reels. Immersive pop-up stores brought the film’s transformation theme to life, blending LOEWE accessories within garden-inspired spaces. In Madrid, a branded truck outside the flagship store featured ambassador Drew Starkey giving out branded flowers, green juice, and motivational cards. Visual displays across stores extended the campaign’s message of discovery and personal growth.
made in collaboration with:
matias gomez
ebba kihlberg
matt muniz
james holmes
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