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styled by nature
loewe
concept
role: creative director, strategist.
we developed an advertising campaign, including a 60-second brand film, social content, and strategy for LOEWE to raise brand awareness and highlight how its designs draw inspiration from nature. Targeting adventure-loving trendsetters in their mid-30s, the campaign follows a gardener who discovers LOEWE accessories, transforming from introspection to empowered confidence—showcasing how each piece inspires self-expression and personal growth.
campaign SMART goals
specific: become viral with the campaign and increase sales for the brand, increase brand awareness, and engage with the target customer through social media, outdoor ads and brand activations.
measurable: use the brand’s numbers to analyze how the campaign is performing.
achievable: the campaign has the potential to achieve its goals within a month because of the strategy we are implementing to engage with the audience.
relevant: the campaign showcases nature, sustainability, elegance and LOEWE’s aesthetic, making it engaging to the target customer.
time Bound: 1 month time period, with activations each week.
KPIs
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increase sales on the brand.
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increase engagement 2% on social media platforms within a month.
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increase brand awareness among the target audience.
content calendar
launch timeline
pre-launch
teaser on instagram reels
caption: Something’s blooming. Ready to discover? #StyledByNature
goal: Tease new campaign, raise campaign awareness.
teaser on tiktok
caption: Something is growing. Stay tuned. #StyledByNature
goal: Tease new campaign, raise campaign awareness.
teaser instagram stories
goal: Tease new campaign, raise campaign awareness.
launch
website launch
brand film (1 min)
goal: Introduce the campaign, raise brand awareness, showcase LOEWE’s accessories and brand message, drive sales.
instagram posts
caption: Nature’s secret? She accessorizes like no one else. #StyledByNature
goal: Showcase products, raise brand awareness, drive sales.
caption: Who knew a garden could teach a masterclass in fashion. #StyledByNature
goal: Showcase products, raise brand awareness, drive sales.
caption: A wild Loewe in its natural habitat. Proof that elegance does grow on trees. #StyledByNature
goal: Drive sales, raise brand awareness.
caption: Hidden among the leaves, designed to be discovered. Hold a little nature in your pocket. #StyledByNature
goal: Showcase products, raise brand awareness, drive sales.
bus stop ads and billboards
location: Louvre, Paris, France.
goal: Captures the attention of both locals and tourists, enhancing Loewe’s image by situating it within culturally rich and visually appealing environments, encouraging a sense of luxury and exclusivity.
location: La Gran Via, Madrid, Spain.
goal: Maximizes brand visibility and prompts customers to purchase.
location: London, England.
goal: Engages a broad audience as they wait, creating a moment to appreciate Loewe’s nature-inspired aesthetic and encouraging interest in the brand’s collection through a serene yet accessible display.
location: Barcelona, Spain.
goal: Engages a broad audience as they wait, creating a moment to appreciate Loewe’s nature-inspired aesthetic and encouraging interest in the brand’s collection through a serene yet accessible display.
postlaunch
bts content posted on tiktok
caption: In a Loewe campaign, anything can happen #StyledByNature
goal: Showcase the brand’s essence, show behind the scenes content, raise campaign awareness.
pop-up store
the pop-up mirrors the transformative journey in the film, blending Loewe’s accessories with a natural, garden-inspired environment. Visitors would experience Loewe’s signature accessories hidden within natural elements, symbolizing discovery and personal growth.
experience, window display
brand ambassador, Enzo Vogrincic, will be giving out flowers, green juice and cards with messages about self love outside of the flagship store in Madrid, Spain.
goal: Drive sales, advertise the campaign, raise brand awareness, engage with people.
window display outside the flagship store in Madrid, Spain.
serialize clips
caption: Grace in every movement, embodying the effortless elegance of Loewe.
goal: Drive sales, advertise the campaign, raise brand awareness, showcase products.
caption: Elegance in motion, where each piece enters with quiet confidence.
goal: Drive sales, advertise the campaign, raise brand awareness, showcase products.
made in collaboration with:
matias gomez
ebba kihlberg
matt muniz
james holmes
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