unwind your today
símera coffee shop
role: art director, strategist, photographer, graphic designer, concept creator, editor.
situation
the brand has strong branding and has executed successful brand activations in collaboration with other local brands. However, they struggle with creating engaging content for their audience and maintaining an impactful social media presence. They mainly rely on brand photos and online imagery, lacking a website or e-commerce platform, and their social media accounts have low engagement. The coffee shop is known because of the customer’s posts on social media, not because of their posts.
goal
to increase the brand’s awareness and engagement by 15% in three months through a social media campaign and brand activations.
key message
símera is the perfect spot to relax, work, enjoy coffee, and pastries, and hang out with friends and family.
unwind your today
The concept of the campaign is “Unwind your today”. The brand is all about having a moment of calm, destress, and having a good time. Through this campaign, we are going to be able to show the customer how we are the place they seek for inspiration and relaxation, to hang out with friends, and family, reconnect with themselves, and enjoy good drinks.
platforms
It is a multi-platform ad campaign. The social media platforms are Instagram and TikTok since it is where they can reach more audiences and where their target audience has more presence. For the real-life experience, a pop-up store is going to be located at a hot spot in town.
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