top of page
adorning everyday moments
monica varela
American Advertising Awards:
Gold: Sales & Marketing - Collateral Material - Special Event Materials
​role: creative director, art director, strategist.
concept
our campaign aims to elevate brand awareness by showcasing Mónica Varela's jewelry and extending its recognition to a global audience. Embracing the essence of the Caribbean, the campaign will artfully portray the rich cultural heritage that serves as the foundation of our brand.
jewelry runway show
pop-up stores
pop-ups will be located in Punta Cana, DR, Miami, and Mexico City. Invitations will be sent out to local influencers with a piece of jewelry they could wear to the event.
flyer
printed ads
social media
reel
bottom of page